Web intelligence is a blend of digital analytics, which assesses how website visitors interpret and interact with a site’s pages and attributes, along with business intelligence, which permits an organization’s management to utilize data on customer buying patterns, demographics, and demand trends to produce effective strategic decisions. As companies extend their reach into the worldwide marketplace, the requirement to examine how customers utilize their websites to study about products and make those purchasing decisions is becoming increasingly vital towards survival and supreme success. On a similar line, intelligence agencies around the world are making good use of the data available in the open domain in the world wide web to track/predict/analyze/etc. activities of suspects or criminals.